KDD - News Media Relations / News Releases

News Media Relations / News Releases

Every effort will be made to assist the press and other communications media to obtain coverage of the programs, planning, and activities of the school system.

 

Representatives of the media will be provided equal access to information about the schools.  General releases of interest to the entire community will be made available to all the media simultaneously.  There will be no exclusive releases except as media representatives request information on particular programs, plans or problems.

 

In order that school system publicity is given wide coverage and is coordinated into a common effort and purpose, the following procedures will be followed in giving official information to the news media:

  • The School Committee chairman will be the official spokesman for the Committee, except as this duty is delegated by the Chairman to another School Committee member.

  • Any news releases and statements made to the press by any staff member or administrators must be cleared by the Superintendent.

  • News releases that are of concern to only one school, or to an organization of one school, are the responsibility of the Principal in conjunction with the Superintendent.  All statements made to the press by other staff members of the particular school must be cleared with the Principal and Superintendent.

Every possible effort should be made to obtain coverage of school activities that will create and maintain a dignified and professionally responsible image for the school system.

Reviewed, no revisions: 3/26/13